Design that changes how people behave
Design that changes how people behave
Embedded product design partner for early-stage startups. Rooted in behavioral science.
Trusted by teams backed by
You need design leadership, but can't stop to hire. Freelancers ship and disappear. Agencies never really get it. Neither understands why your users do what they do.
We embed directly into your team. One monthly price, working at your pace. Senior designers who've spent years building habit-forming products, fully invested in making yours succeed.
You need design leadership, but can't stop to hire. Freelancers ship and disappear. Agencies never really get it. Neither understands why your users do what they do.
We embed directly into your team. One monthly price, working at your pace. Senior designers who've spent years building habit-forming products, fully invested in making yours succeed.
You need design leadership, but can't stop to hire. Freelancers ship and disappear. Agencies never really get it. Neither understands why your users do what they do.
We embed directly into your team. One monthly price, working at your pace. Senior designers who've spent years building habit-forming products, fully invested in making yours succeed.
What we do
Product Strategy
We lead design sprints, facilitate brainstorms, and drive product decisions alongside your team.
So everyone is aligned on what to build and why.
Product Strategy
We lead design sprints, facilitate brainstorms, and drive product decisions alongside your team.
So everyone is aligned on what to build and why.
User Research
We get inside your users' heads through interviews, testing, and feedback loops that uncover real behavior.
So you're building around real needs, not assumptions.
User Research
We get inside your users' heads through interviews, testing, and feedback loops that uncover real behavior.
So you're building around real needs, not assumptions.
UX/UI Design
We design wireframes, prototypes, and high-fidelity interfaces built around how users think and behave.
So your product looks good and works even better.
UX/UI Design
We design wireframes, prototypes, and high-fidelity interfaces built around how users think and behave.
So your product looks good and works even better.
Design Systems
We create scalable component libraries and documentation that keep your product consistent.
So your product feels cohesive as you grow. (Engineers usually love this part)
Design Systems
We create scalable component libraries and documentation that keep your product consistent.
So your product feels cohesive as you grow. (Engineers usually love this part)
You've built something your users want.
Now let's make them excited to stay.
You've built something your users want. Now let's make them excited to stay.
You've built something your users want. Now let's make them excited to stay.
Pricing
Whether you need a quick win or an ongoing partner, we've got you covered. Every engagement brings the same senior design thinking and behavioral science approach.
Product Audit
Starting at
$1,500
Behavioral analysis of your product
Prioritized findings and recommendations
Delivered within one week
Best for teams who need clarity before making design decisions.
Product Audit
Starting at
$1,500
Behavioral analysis of your product
Prioritized findings and recommendations
Delivered within one week
Best for teams who need clarity before making design decisions.
Product Audit & Sprint
Starting at
$4,000
Everything in the Product Audit
One week of focused design work on the highest-impact problems
Ready for engineering hand-off
Best for teams who want user problems solved in one engagement.
Product Audit & Sprint
POPULAR
Starting at
$4,000
Everything in the Product Audit
One week of focused design work on the highest-impact problems
Ready for engineering hand-off
Best for teams who want user problems solved in one engagement.
Embedded Partner
POPULAR
Starting at
$6,000/month
Strategist and Product Designer
Strategy, research, and execution at a flat monthly rate
Scales with your priorities
Best for teams who are testing, iterating, and shipping continuously.
Embedded Partner
Starting at
$6,000/month
Strategist and Product Designer
Strategy, research, and execution at a flat monthly rate
Scales with your priorities
Best for teams who are testing, iterating, and shipping continuously.
What it’s like to work with us
“Sam stepped into true 0 to 1 work and immediately became central to our discovery process. She moves quickly, tests hypotheses fast, and brings a strong bias for action to ambiguous problems. She takes real ownership, operates with high agency, and works independently without losing alignment. Just super easy to work with and focused on high-impact work that moves the project forward.”
Hisham Elaraby, Founder @ Sovrin
Previously Udacity, Google, McKinsey
“Working with Sam was one of the most collaborative Designer-PM partnerships I’ve had. She brought strong user empathy and product intuition, challenged thinking in constructive ways, and helped shape product strategy beyond design execution. She was thoughtful, proactive, communicative, and made complex problems feel solvable. Sam is exactly the kind of designer that early-stage teams need!”
Kristina Wang, Product @ Atlassian
Previously Noom, Wish, Docusign
"Sam grounds design decisions in user research, forming clear hypotheses and validating them fast. She understands business constraints, moves fast, and ships. She's also an excellent communicator, which mattered a lot given the team was fully remote. Not every designer can operate in an early-stage environment with that level of intentionality and speed, but Sam does."
Nourhan Shaaban, Founder @ Mash
Previously Noom, Udacity, Google
“Sam operated with both speed and sound judgment. In our fast-moving environment, she could take loosely defined ideas and turn them into tangible tests. She adapted thoughtfully as insights came in and helped us move quickly without losing clarity. Thoughtful, collaborative, and honestly just great to work with.”
Cynthia Song, Product @ Loti
Previously Noom, Airbnb, Google
“Sam stepped into true 0 to 1 work and immediately became central to our discovery process. She moves quickly, tests hypotheses fast, and brings a strong bias for action to ambiguous problems. She takes real ownership, operates with high agency, and works independently without losing alignment. Just super easy to work with and focused on high-impact work that moves the project forward.”
Hisham Elaraby, Founder @ Sovrin
Previously Udacity, Google, McKinsey
“Working with Sam was one of the most collaborative Designer-PM partnerships I’ve had. She brought strong user empathy and product intuition, challenged thinking in constructive ways, and helped shape product strategy beyond design execution. She was thoughtful, proactive, communicative, and made complex problems feel solvable. Sam is exactly the kind of designer that early-stage teams need!”
Kristina Wang, Product @ Atlassian
Previously Noom, Wish, Docusign
"Sam grounds design decisions in user research, forming clear hypotheses and validating them fast. She understands business constraints, moves fast, and ships. She's also an excellent communicator, which mattered a lot given the team was fully remote. Not every designer can operate in an early-stage environment with that level of intentionality and speed, but Sam does."
Nourhan Shaaban, Founder @ Mash
Previously Noom, Udacity, Google
“Sam operated with both speed and sound judgment. In our fast-moving environment, she could take loosely defined ideas and turn them into tangible tests. She adapted thoughtfully as insights came in and helped us move quickly without losing clarity. Thoughtful, collaborative, and honestly just great to work with.”
Cynthia Song, Product @ Loti
Previously Noom, Airbnb, Google
“Sam stepped into true 0 to 1 work and immediately became central to our discovery process. She moves quickly, tests hypotheses fast, and brings a strong bias for action to ambiguous problems. She takes real ownership, operates with high agency, and works independently without losing alignment. Just super easy to work with and focused on high-impact work that moves the project forward.”
Hisham Elaraby, Founder @ Sovrin
Previously Udacity, Google, McKinsey
“Working with Sam was one of the most collaborative Designer-PM partnerships I’ve had. She brought strong user empathy and product intuition, challenged thinking in constructive ways, and helped shape product strategy beyond design execution. She was thoughtful, proactive, communicative, and made complex problems feel solvable. Sam is exactly the kind of designer that early-stage teams need!”
Kristina Wang, Product @ Atlassian
Previously Noom, Wish, Docusign
"Sam grounds design decisions in user research, forming clear hypotheses and validating them fast. She understands business constraints, moves fast, and ships. She's also an excellent communicator, which mattered a lot given the team was fully remote. Not every designer can operate in an early-stage environment with that level of intentionality and speed, but Sam does."
Nourhan Shaaban, Founder @ Mash
Previously Noom, Udacity, Google
“Sam operated with both speed and sound judgment. In our fast-moving environment, she could take loosely defined ideas and turn them into tangible tests. She adapted thoughtfully as insights came in and helped us move quickly without losing clarity. Thoughtful, collaborative, and honestly just great to work with.”
Cynthia Song, Product @ Loti
Previously Noom, Airbnb, Google
It’s time to build the habit.
Let's find out if we're the right fit for your team.
